Welcome to the World of Placent Active
In the world of Placent Active, groundbreaking Italian hair care science meets the determination of Estonian women!

MESSAGE FROM THE FOUNDER
The brand’s founder Aljona was only 21 years old when she discovered the Placent Active serum and started importing it. After giving birth, however, she experienced a personal need to seriously consider her own hair health for the first time, which is why Aljona made it her mission to help others as well and turned Placent Active into her very own Estonian brand. In addition to the serum, Aljona also developed a shampoo and conditioner in collaboration with top Italian scientists to make an effective hair care routine accessible to everyone.
OUR MISSION
Placent Active’s mission is to uplift and support women’s confidence by offering simple and accessible solutions that truly work. All our products have entered the Estonian market out of real need and have been warmly welcomed.
Thanks to the superpower of placenta extract, we have already helped over 50,000 women overcome insecurity and enjoy strong, healthy, and radiant hair.
Join the world of Placent Active and start a successful and effortless hair care routine that truly works!

THE SECRET
At the heart of Placent Active’s 3-step care system lies its secret: natural placenta extract, known for its regenerative properties. Rich in amino acids and vitamins, this revitalizing ingredient is a true elixir — full of essential nutrients that nourish and stimulate hair follicles, promote hair growth, and prevent hair loss. A special extraction process ensures the potency of this key component, making our products a beacon of hope for those seeking healthier, thicker, and more vibrant hair.
WITH LOVE FROM ITALY
Walk the streets of Milan and you’ll notice hair that is silky, voluminous, and glowing in the sun — full of life and health. Yes, quality is the first word that comes to mind when speaking of Italian products — from hair care to luxurious accessories and inviting fragrances.
That’s why every Placent Active product is developed, produced, and packaged in top laboratories in Italy, known for their innovative approach, artisanal expertise, and high standards. All our formulas are free from parabens, silicones, and artificial dyes, offering safe and effective hair care without compromise.
QUALITY
Ensuring high product quality is at the heart of Placent Active. From carefully selected ingredients to sustainable production methods — we make sure that each product meets our uncompromising standards. This also includes our packaging, which is eco-friendly and made from 50% recycled materials, reflecting our care for the planet.
PRODUCTS THAT TRULY WORK
Placent Active is focused on helping you achieve your dream hair — long, thick, and full of life, even if it’s been prone to breakage in the past. Our products are designed with one goal: to stimulate hair growth, stop hair loss, and restore hair health.
That’s why over 50,000 women have already discovered stronger, healthier hair with the help of Placent Active. Now it’s your turn to unlock your hair’s full potential!
In Cooperation with the Estonian Cancer Society
Beyond Solving Hair Concerns, We Stand for Meaningful Values. Placent Active is deeply committed to giving back, which is why we’ve established a long-term partnership with the Estonian Cancer Society.
“As women, we know that taking care of our health also means caring for those around us. We are mothers, daughters, and friends ourselves, and we understand that health is our greatest treasure,” says Aljona, the founder of Placent Active.
Our mission is to help create a healthier world and to support women battling breast cancer — as well as their loved ones — on this difficult journey. We firmly believe that every contribution can make a life-changing difference.